Experience

Experience

My career has followed a consistent pattern: I start close to the interface, build trust through delivery and gradually take wider responsibility for product decisions, technical standards, quality, process and people.

Core employment

May 2019 — Present

Everli

Senior Frontend Engineer — previously Staff Frontend Engineer

Consumer e-commerce · International product organisation

I joined Everli as a frontend engineer and progressed through multiple engineering levels to Staff Engineer by expanding my contribution beyond feature implementation into architecture, product decisions, quality and team development.

  • Helped migrate the customer-facing application from Angular to Vue and later evolve it towards Nuxt and TypeScript.
  • Took ownership of complex customer journeys and worked directly with product, design, backend and business stakeholders to clarify requirements and delivery trade-offs.
  • Contributed to frontend architecture, reusable components, shared standards and the internal design system.
  • Acted as deputy team lead, facilitated retrospectives and supported technical and organisational decisions.
  • Built and maintained unit, integration and Playwright tests for critical e-commerce journeys.
  • Supported accessibility initiatives and translated accessibility requirements into practical frontend changes.
  • Mentored developers and contributed to recruitment, onboarding and knowledge sharing.
  • Consistently received strong performance-review feedback for ownership, impact, communication and transparency.

Vue · Nuxt · TypeScript · JavaScript · Tailwind CSS · Playwright · Unit testing · REST APIs · Design systems · Accessibility · E-commerce

Earlier career

E-Net Production

Designer → Frontend Developer → Frontend Team Lead

E-commerce delivery · Frontend systems · Team development

I joined E-Net as a designer, became one of the first two frontend developers and eventually progressed into frontend team leadership. My role grew together with the frontend function itself, from delivering individual interfaces to creating reusable systems, recruiting people and improving how the organisation delivered e-commerce projects.

  • Transitioned from interface design into frontend engineering while retaining direct responsibility for usability and visual quality.
  • Co-created an internal frontend library and design system before Tailwind CSS existed.
  • Helped build a reusable boilerplate for delivering e-commerce templates more consistently and efficiently.
  • Helped grow the frontend function by recommending, interviewing, recruiting and onboarding frontend developers and designers.
  • Progressed into a team-lead role while remaining involved in hands-on delivery.
  • Conducted one-to-one meetings and supported the professional development of team members.
  • Introduced and developed Agile and Scrum practices.

Selected consulting

2024 — 2025

Teldoc

Frontend & UX Consultant

Digital health · Product discovery · UX/UI · Frontend delivery

I joined Teldoc as a frontend and UX specialist, working across product discovery, interface design and implementation. I helped clarify product needs, facilitate UX discussions and establish the visual and interaction direction for new digital-health experiences.

  • Audited and redesigned the UX and UI of Teldoc’s public-facing website.
  • Implemented the redesigned website frontend.
  • Facilitated product and UX sessions to clarify user needs, requirements and priorities.
  • Designed the interface direction for a new digital-health system.
  • Prepared a UX/UI redesign concept for the Genotypos product.

May 2026

Montage.app

UX/UI Consultant

Early-stage startup · UX audit · Product recommendations

I was invited by the company’s CEO to independently review an early-stage product and identify the most important usability and interaction problems.

  • Analysed core user journeys, information hierarchy and interaction patterns.
  • Identified usability friction and inconsistencies in the existing experience.
  • Translated findings into prioritised recommendations and concrete redesign directions.
  • Evaluated proposed changes from both UX and technical-feasibility perspectives.