Domain experience
- 01
E-commerce
Extensive experience with storefronts, customer journeys, checkout, catalogue structures, design systems and mature consumer products.
- 02
Sports technology
Product-domain knowledge applied to football data, player context, evaluation and sports-oriented information architecture.
- 03
Digital health
Experience designing and implementing products where trust, clarity, privacy and responsible communication directly affect usability.
How I work
- 01
Understand the problem
A clear problem produces better software than a detailed but unchallenged requirement.
- 02
Make the next step clear
Good UX, architecture and communication reduce different forms of the same complexity.
- 03
Build quality in
Testing and accessibility belong in implementation, not in a final clean-up phase.
- 04
Improve the system
The best solution helps deliver both the current feature and the next one more effectively.
- 05
Communicate early
Risks, trade-offs and disagreements become more expensive when they remain hidden.
AI-assisted development
I use Codex and GPT in daily development for codebase analysis, rapid prototyping, implementation planning, debugging and test generation. I treat AI as part of the engineering workflow, not as a substitute for product judgement, technical responsibility or verification.