Independent product · Social sentiment
MojiMood
A lightweight way to see how people feel about almost anything.
Problem
Most online discussion products optimise for engagement through posts, comments and reactions. I wanted to explore something much smaller: can collective sentiment itself be useful content? The main interaction therefore needs almost no commitment from the user. See a question, choose how you feel and immediately see the aggregated result.
Product
MojiMood is an experiment around a very simple interaction: ask a question, let people respond anonymously in one click, and make the collective mood immediately visible. Instead of long discussions, comments or traditional surveys, the product deliberately keeps participation lightweight.
Key decisions
- Keep the interaction extremely lightweight.
- Voting should not require an account.
- Results should become visible immediately after participation.
- Topics should be discoverable through categories rather than relying entirely on a social feed.
- Creating a mood meter can require an account, while participating should remain frictionless.
- Avoid adding discussion features unless they clearly improve the core idea. The product should not gradually turn into another social network.
My role
Independent product. I work across product direction, UX and interaction design, frontend implementation, data model, discovery, release and iteration.
Stack
Current state
MojiMood is a small live product. People can discover topics by category, vote without an account and create their own mood meters after signing in.